Webinar: The New Post-Covid Patient Journey (& Digital Expectations) and How Marketing Impacts Healthcare

When
01/11/2022
12:00 PM

The New Post-Covid Patient Journey (& Digital Expectations) and How Marketing Impacts Healthcare

ABOUT THE WEBINAR:
As a practice manager, you are busier than ever juggling multiple responsibilities (while still navigating Covid-related challenges), but the patient journey and expectations have changed forever. Focusing on your practice’s digital presence, including online reviews, local SEO rankings and your social media presence is critical to your ongoing success. During this session we will cover trends we’re seeing in the healthcare industry and how it will impact your practice's marketing planning.

During this session you’ll learn:
1. How the social media landscape has changed and how you can take advantage of new tools to target and communicate with potential (and current) clients.
2. Why you need to proactively manage your online review program (you’ll be surprised how many referrals are now driven by healthcare reviews).
3. How you can easily increase traffic and establish your practice’s website (and physicians) as a local expert in just 12 months.

ABOUT THE SPEAKER:
David Kaufer has been working in marketing and communications for more than 30 years. KDMC Marketing is celebrating its 11th year as an agency – and 8th year as a MGMA vendor partner. David and the agency work with a variety of healthcare practices across the country – serving as a virtual marketing department for dozens of practices - including assisting with website development and management, online advertising, social media marketing, content creation and online review management.

OKMGMA webinars are approved for 1.0 CE credit hour of LIVE learning from MGMA state for those attending the live session.

OKMGMA Webinars are approved for 1.0 CE credit hour from MGMA state for on-demand listening.

OKMGMA Webinars are approved for 1.0 CE credit hour from AAPC for those attending the live session.

OKMGMA webinars are FREE for members! You must be logged in to register.($75 non members)