ABOUT THE WEBINAR: Anticipating the purchasing decisions of patients can give healthcare leaders an edge over the competition and improve the effectiveness of decision making. In this session, Dr. McDougal explains the key principles of traditional economic theory interwoven with compelling behavioral economic theory to develop a 360 degree view of how patients make decisions. Attendees will be equipped with critical knowledge of how to anticipate consumer behavior, patient decision making of what services they purchase from which organizations, and what organizations can do to gain a competitive edge. Learning Objectives: 1. Develop an understanding of key applicable economic theories and behavioral economics 2. Gain an understanding of what drives patient decisions as purchasers of healthcare services 3. Learn new approaches to provider decision making, strategic planning, and forecasting ABOUT THE SPEAKER: Dr. Tom McDougal holds a Doctorate degree in Healthcare Administration in addition to his 17 years as a hospital CEO and 6 years of healthcare entrepreneurship. Related to healthcare economics, Dr. McDougal is a professor in Healthcare Economics to MHA and Doctoral students at Samford University and St. Louis University.
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